The VARBusiness 2003 Annual Report Card (ARC) recently recognized Hitachi Data Systems for its outstanding performance as a channel leader. Edging out a number of competitors, Hitachi Data Systems was voted #1 for its channel partnership program for network storage. Read article.

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The South Korean Central Government signed a contract for 200 units of Hitachi Freedom Storage™ Thunder 9500 V Series storage systems. This is the largest single purchase of Thunder 9500V systems in Asia Pacific and International Americas (APIA). Congratulations to LG-Hitachi. Read article.

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Small and midsize businesses typically buy distributed storage solutions. Unlike Fortune 1000 companies, they have not adopted Fibre Channel storage area networks (SANs) in great numbers because of the high cost. Now there is a new option on the horizon: iSCSI, a TCP/IP-based protocol for interconnecting hosts, clients, and storage devices. Read article.

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If you advise customers and help implement the hardware and data layouts for application or database systems, check out this new resource: "Hitachi Freedom Storage™ Thunder 9500™ V Architecture and Performance Configuration Guidelines." It's available on the PartnerXchange site.

This guide describes architectural features and performance capabilities of the Thunder 9500 V Series. It offers comprehensive guidelines and performance considerations that can help you determine whether the Thunder 9500 V is right for your customer. It also can help you better define your customer's environment, thereby ensuring a successful implementation.

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Ready to earn some extra dollars? Take a close look at these programs to help you earn additional cash for the holidays.

We have defined new positioning and packaging for the Hitachi Freedom Storage Thunder 953x V Series to make earning those dollars even easier to earn. You can now offer a highly configurable, do-it-yourself model—the Thunder 9530 V. We also have enhanced the flexibility of the preconfigured Thunder 953x V models to increase capacity and add scalability. For details about these changes, please go to PartnerXchange.

From September 15, 2003 to October 31, 2003, Hitachi Data Systems is offering the following SPIFFs:

• $150 Distribution Sales Rep Spiff with the sale of every Thunder 953xV storage system
• $250 Partner Channel Sales Rep Spiff with the sale of every Thunder 953xV storage system
• $1,000 INSTANT REBATE to your company with the sale of every Thunder 953xV storage system

Fibre Channel Switch and Director Sales Incentive

Earn up to $1,125 just for selling SAN Solutions from Hitachi Data Systems. For a limited time—through November 15, 2003 or while supplies last—you can earn from $75 to $1,125 on each Brocade and McDATA switch and director you sell. Whether it's part of a full SAN solution or just an upgrade, you get the money and accelerate your sales of Fibre Channel products. So start closing those deals and earn some extra cash for the holidays!

For more information and the claim form, PartnerXchange.

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0% Financing

Liberate your customers from the performance and availability impact of older bus-based storage systems. Take advantage of our special 0% financing option to consolidate their storage, simplify their operations, and reduce their TCO—move them to the Lightning 9900 V Series, powered by the Hi-Star™ switched architecture.

This promotion ends 9/30/03, so contact your Hitachi Data Systems Authorized Distributor or Channel Manager for eligibility and pricing.

Switch Up to More Sales

This program is designed to boost sales of Fibre Channel SAN solutions. The 1 Gbps to 2 Gbps upgrade program offers customers FREE ports on McDATA, Brocade, and INRANGE switches when 2Gbps cards are purchased for upgrade.

The program requirements are simple. So, review the programs, tell your customers, propose your solution, and close more sales this quarter. Offer ends 9/30/03.

Free Switch Ports

Customers buying Thunder 9500V series storage can get a fully populated Sphereon 4500 24-port fabric switch for the price of 16 ports. The additional ports can help you:

• Drive more Thunder 9500V storage ports
• Provide additional activated ports when the customer is ready to add more Thunder 9500V storage ports on the fly.

Other pricing changes

Check PartnerXchange for details about the following pricing moves by Hitachi Data Systems:

• New entry-level Thunder 953xV
• Lightning 9970V and 9980V controller frame price reductions
• Lightning 9900V software price reductions on competitive take-outs of EMC and IBM storage subsystems
• Lightning 9910 software price reductions
• HiCommand/Device Manager bundle

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Storage Expo. October 15-16 in Olympia, London, UK. Storage Expo shows customers how to develop a coherent storage strategy at a time when there is confusion over storage standards and fears about interoperability. Hitachi Data Systems is once again a Gold Sponsor of Storage Expo.

e expo STORAGE Virtualisation Event. Online at www.eexpostorage.com for 12 months. This is Europe's first virtual expo and conference about data storage and network solutions, developed specifically for business and government executives. The online show mirrors the format of a traditional event, with expo halls, an e-learning conference and even a cyber bar. Visit the Hitachi Data Systems booth in e expo Hall 2.

For additional details about these and other events, see http://www.hds.com/company/events/calendar.html

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Hitachi, Sun Renew Pact to Challenge EMC
Boston Globe (August 25, 2003)
"Competition is heating up in the data-storage industry, with Japan's Hitachi, Ltd. moving to cement its ties with two U.S. technology giants in a challenge to market leader EMC Corp."

Protecting Stored Data: The SAN Dilemma
E-Commerce Times (August 20, 2003)
"Data security has become a far more complex proposition than it was a few years ago, thanks to the rise of storage area networks (SANs)... Today, no standards exist for incorporating security technology directly into SAN devices, industry experts said. However, the American National Standards Institute (ANSI) has accepted submissions and is creating a draft standard, according to Art Edmonds, senior director in the Office of the CTO at Hitachi Data Systems. Implementations will begin in 2004, he said."

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