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1. Executive Summary
2. Introduction
3. DMG Consulting Research Methodology
4. Report Participation Criteria
5. Contact Center Surveying and EFM Defined
5.1 Definitions
5.2 Vendor Categories
5.3 Functional Components of Solutions
5.4 Further Distinction between EFM and Contact Center Surveying
5.4.1 Enterprise Feedback Management
5.4.2 Types of Surveys
5.4.3 IVR-Based Surveys
5.4.4 Email-Based Surveys
5.4.5 Web-Based Surveys
5.4.6 Other Types of Surveys
6. Surveying Best Practices: The Best of the Best
7. Service Delivery Options
7.1 Considerations in Selecting a Service Delivery Model
8. The Growing Importance of Social Media/Social Networking
8.1 Who Owns the Customer?
8.2 Contact Centers Can Play a Leading Role
8.2.1 Characteristics of Social Media Contact Center Interactions
8.2.2 Developing a Contact Center Social Media Program
8.3 Social Networking in Action
8.4 Vendor Social Networking/Community
9. State of the Surveying/Feedback and Analytics Market
9.1 Impact of the Economy
9.2 Market Trends
9.2.1 Application Trends
9.3 Market Challenges
9.4 Mergers and Acquisitions
10. Surveying/Feedback Market Share Analysis
10.1 Market Share Analysis
10.2 Market Growth
10.3 Market Activity, 2009 – 2010 Comparisons
11. Surveying/Feedback Market Projections
12. Surveying/Enterprise Feedback Management Contact Center Adoption Rate
13. ROI and Benefits from Contact Center Surveying/Feedback
13.1 ROI: The Payback Period
13.2 ROI: Where to Look for Payback
13.3 Measuring ROI
14. Vendor Snapshots
14.1 Vendor Summaries
15. High-Level Functional Summary
15.1 Stand-Alone Products vs. Larger Suites
15.2 Surveying Channels Supported
15.3 Surveying Basics
16. Pricing
16.1 Premise-Based Pricing
16.2 Hosted/SaaS Pricing
16.3 Managed Service Pricing
17. Vendor Customer Reference Analysis
17.1 Summary-Level Survey Findings and Analysis
17.2 Detailed Survey Findings and Analysis
17.3 Customer Background and Insight
17.3.1 Customer Background
17.3.2 Customer Insights
18. High-Level Technical Summary
18.1 Storage and Retrieval
18.2 Security
18.3 Integration
19. Implementing Contact Center Surveying/Feedback Solutions
19.1 Implementation Analysis
19.2 Training
19.3 Professional Services
20. Technical Innovation and Enhancements
20.1 Planned Innovation and Enhancements
21. Company Reports
21.1 Allegiance
21.2 Confirmit
21.3 inContact
21.4 Interactive Intelligence, Inc.
21.5 Mindshare Technologies
21.6 Ransys Feedback Technologies
21.7 ResponseTek
21.8 RightNow
21.9 Verint
Appendix A: Acronyms
Appendix B: Workforce Management Vendor Directory
Table of Figures
Figure 1: Contact Center Surveying/Feedback Vendor Categories
Figure 2: Surveying/Feedback Functional Building Blocks
Figure 3: Closed-Loop Processing
Figure 4: Enterprise Feedback Management
Figure 5: Enterprise Feedback Management (EFM)
Figure 6: Types of Surveys
Figure 7: IVR-Based Surveys
Figure 8: Email Surveys
Figure 9: Web-Based Surveys
Figure 10: Top 10 Surveying Implementation Best Practices
Figure 11: Pro and Cons of Service Delivery Models
Figure 12: Popular Social Media Sites
Figure 13: Is your enterprise supporting social media activities, such as social
networking, Twitter, bulletin boards, blogs, etc.?
Figure 14: Which departments within your company are involved in handling social
media activities?
Figure 15: Social Media Project Plan
Figure 16: Tips for Initiating a Contact Center Social Media Program
Figure 17: Social Networking
Figure 18: Contact Center Surveying/Feedback and Analytics Market Trends
Figure 19: Contact Center Surveying/Feedback and Analytics Market Challenges
Figure 20: 2010 Contact Center Surveying/Feedback and Analytics Market Activity
by Vendor, as of April 2010
Figure 21: 2010 Contact Center Surveying/Feedback and Analytics Market Share by
Number of Seats, as of April 2010
Figure 22: 2010 Contact Center Surveying/Feedback Market Share, by Seats
Figure 23: Total Number of Contact Center Surveying/Feedback and Analytics
Implementations, 2008 – 2010 Trends
Figure 24: Total Number of Contact Center Surveying/Feedback and Analytics
Contact Center Seats, 2008 – 2010 Trends
Figure 25: Detailed Market Activity, 2009 and – 2010
Figure 26: Surveying/Enterprise Feedback Management and Analytics Market
Projections, 2010 – 2012
Figure 27: Return on Investment From Surveying/Feedback Offerings
Figure 28: Benefit Categories from Surveying/Feedback Offerings
Figure 29: Derived Benefit as Reported by Survey Participants
Figure 30: Company Information
Figure 31: Contact Center Surveying Strategy
Figure 32: Products Surveying/Feedback and Analytics - Summary
Figure 33: Stand-alone vs. suite
Figure 34: Survey channels supported
Figure 35: Survey basics
Figure 36: Price Ranges (Premise-Based Solution) 1
Figure 37: Pricing (Premise-Based Solution) 1
Figure 38: 2010 Surveying/Feedback Price Range Comparison – Hosted/SaaS Solutions
Figure 39: Pricing (Hosted/SaaS Solution) 1
Figure 40: 2010 Surveying/Feedback Price Ranges – Managed Service Solutions
Figure 41: Pricing (Managed Service) 1
Figure 42: Customer Survey Rating Categories
Figure 43: Average Satisfaction Ratings by Category
Figure 44: Product Satisfaction Ratings by Category
Figure 45: Product Ease of Use Satisfaction Ratings by Customer
Figure 46: Product Flexibility Satisfaction Ratings by Customer
Figure 47: Product Feature Set Satisfaction Ratings by Customer
Figure 48: Product Development Environment Satisfaction Ratings by Customer
Figure 49: Reporting Satisfaction Ratings by Customer
Figure 50: Ability to Increase Response Rates Satisfaction Ratings by Customer
Figure 51: Product Pricing Satisfaction Ratings by Customer
Figure 52: Surveying Implementation Satisfaction Ratings by Customer
Figure 53: Service and Support Satisfaction Ratings by Customer
Figure 54: Training Satisfaction Ratings by Customer
Figure 55: Professional Services Satisfaction Ratings by Customer
Figure 56: Innovation and Responsiveness to Product Enhancement Requests
Ratings by Customer
Figure 57: Overall Satisfaction Ratings by Customer
Figure 58: What types of surveys are you currently using the product to conduct?
Figure 59: What departments outside of the contact center are using the surveying
solution?
Figure 60: Primary Drivers in the Decision to Utilize a Surveying/Feedback Solution
Figure 61: What does your vendor excel at?
Figure 62: What can your vendor do better?
Figure 63: What product enhancements would you like to see?
Figure 64: Please provide any additional comments about your experience with the
vendor and/or product.
Figure 65: High-Level Technical Summary
Figure 66: Storage and Retrieval
Figure 67: Security
Figure 68: Integration
Figure 69: Implementation Analysis
Figure 70: Training
Figure 71: Professional Services
Additional Formats for this Table of Contents
The Abstract and Table of Contents are also available in PDF format.
Order Information
To order a copy of the Contact Center Surveying and Analytics Report, contact Deborah Navarra at 516-628-1098 or deborah.navarra@dmgconsult.com. You may also purchase the Report online.
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