Digital Transformation Roadmap for Contact Centers (whitepaper)
By Donna Fluss
When companies think about their digital transformation, they initially focus on required IT and systems changes and related customer implications, such as the need to add digital channels for sales, service and marketing. Revamping systems and adding digital channels is important, but this is only a part of a digital transformation. Every function and activity in a business, not just the technology and systems, need to be reviewed and possibly enhanced as part of a digital transformation, to enable companies to achieve the objective of consistently delivering an outstanding CX.